
RV 64 - Pipeline Sources 101
GTM Live
00:00
How to Optimize Your Sales Process to Increase Productivity
Marketing can be a powerful strategy when you think about demand creation outside of just marketing. Declared intent website conversions is one pipeline source. Events would be another one, cold outbound, ABM intent data. Would you consider podcast mentions and owning your own podcast? So that driving Liz Marish and then saying that could grow with them or driving them actual SQL.
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