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The Back-End of Product Failure
If we're not getting the number, the revenue number that we should be making, then it means it's a back end issue. The thing the offer itself needs to change. So very rarely do you want to change the offer because it means to change the entire business. But those are all of the things that proceed changing the offer. And so I know that that seems like I just won't really enough, but it's like a very, very, very high level gloss over.