What Is a Story? | My 5-step brand story framework - Part 2
Storytelligent | Brand Storytelling with Bryce McNabb
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The Third Tiered Definition of a Story
A story is an argument that leverages emotion in order to make its points stick. You have a series, like I said, you're taking a character from point A to point B. Everything inside of your story that doesn't point back to you and support the theme needs to be removed or cut out.
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