11min chapter

How I Built This with Guy Raz cover image

Advice Line: Reaching New Customers

How I Built This with Guy Raz

CHAPTER

Scaling Aficio 22: Strategies for Success

This chapter features a co-founder of Aficio 22 discussing challenges and strategies in scaling a premium olive oil brand. The conversation covers grassroots marketing, customer engagement, and the delicate balance of quality and cost in expansion efforts.

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