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Evolution of a Clothing Brand and Challenges in the Athleisure Industry
The chapter explores the journey of a clothing brand from loungewear to viral glitter suits, reflecting on the evolution of designs based on customer preferences and feedback. It discusses the challenges in the athleisure industry, emphasizing the importance of being specific on social media and balancing customer demands with maintaining brand identity. The conversation also addresses the impact of key hires, freelancers, and the struggle against knockoffs while highlighting the significance of managing finances and learning from failed launches in the fashion business.