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341: Why Focusing on Solutions Makes You Highly Forgettable and Obliterates Your Executive Presence

Speak Up: Develop Your Executive Presence & Leadership Communication Style

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The Power of Persuasion in Professional Communication

This chapter emphasizes the significance of effective persuasion in communication within professional settings, highlighting the need to articulate problems before offering solutions. It explores a four-step model for gaining recognition and credibility, focusing on building relationships and showcasing authenticity to enhance persuasive impact. By engaging genuinely with colleagues and audiences, individuals can foster trust, visibility, and ultimately promote their professional growth.

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