How to Capture Customer's Desired Outcomes

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The first step is to capture a complete very granular set of needs. And we call these needs the customer's desired outcomes. These are the metrics they use to measure success as they go about and get that step in the job done. So when you outline that, that feels like quite typical problem solving process, decision making process. Is that what you generally find? Or are we trying to look at what people really do? We're looking at what they're really trying to do.

Today we are back with part two of my conversation with Tony Ulwick. By the end of today's episode, you will better be able to identify the real job to be done with the people you interact with. That will increase your influence tenfold, while significantly reducing the times that you put effort into creating a new product, or a new service for somebody else that ultimately isn't even valued.

Learn more from Tony here: https://strategyn.com/tony-ulwick/

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