Strategies for Engaging Cold Calls and Aligning with Prospect Interests

Four Actionable Takeaways: 

• Figure out the cost of inaction when a prospect says “this isn’t a priority right now”.
• Sell from the buyer’s perspective w/ Poke the Bear to gain interest before you talk about your product.
• Mirror the “not interested” to figure out the real objection (relevance, comiss. breath, bad time).
• A/B test cold call opens (Poke the Bear/New Content) to figure out what works best for you.

Josh’s Path to President’s Club:

• Founder @ Josh Braun Sales Training
• Former Head of Sales @ Basecamp
• Former VP of Inside Sales @ Jellyvision

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