How to Facilitate Behavior Change

People use story to create meaning out of what is going on there. If you're trying to change someone's behavior, it's usually not going to happen by telling them a bunch of facts. It's like, open them up, tell a story. And then when it appears that they're receptive to receiving a new story, a new way to interpret the facts,. Then that's a way that you might be able to facilitate behavior change.