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2min chapter
Summer holidays: using nostalgia to increase willingness to pay
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Analyzing Playful Advertising Strategies
This chapter explores the success of a ski resort advertisement that resonated with social media users, contrasting it with a humorous subway ad for a Bible app. It emphasizes the significance of context and audience interpretation in crafting effective advertising messages.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode