Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover image

Summer holidays: using nostalgia to increase willingness to pay

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

CHAPTER

Analyzing Playful Advertising Strategies

This chapter explores the success of a ski resort advertisement that resonated with social media users, contrasting it with a humorous subway ad for a Bible app. It emphasizes the significance of context and audience interpretation in crafting effective advertising messages.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner