Analysis of influencer marketing strategies and BioSteel's bankruptcy filing

Canadian sports drink company BioSteel filed for bankruptcy this past Thursday, Sept. 14. The move was a shock across sports as the upstart company had backing from Patrick Mahomes as well as sponsorship deals with the NHL, LA Lakers, Luka Doncic, and more. So, how did this all happen? This podcast will break down the details. Enjoy!

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