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Exchanges #366: Die strukturellen Umbrüche im Online-Handel 2024/25
exchanges by Exciting Commerce | E-Commerce | Digitalisierung | Online - Handel
Marktanalyse und strategische Herausforderungen von Temu
Dieses Kapitel analysiert die aktuelle Position von Temu im Online-Handel, einschließlich Marktanteilen und strategischen Überlegungen. Es wird erörtert, wie Pinduoduo seine Marketingausgaben refinanziert und die Rolle von App-Downloads als Erfolgsfaktor für Temu.
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