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CEO Series: Mary Barra of General Motors on Committing to an Eco-Friendly Future
HBR IdeaCast
The Roll of Purpose at GM
Gm has a zero crashe zero mission, zero congestion vision. It's an iterative process right now that i'm really excited about. We're actually actively agin our employees to make sure the purpose that we feel we're delivering is part of this transformation. The way you behave every day really defines what the culture is....
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