#86: Coalition Loyalty in Colombia with Puntos Colombia
Let's Talk Loyalty
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Punta's Columbia Offers a Unique Proposal for the Members
Punta's Columbia is offering a unique proposal for the members in other words. The program doesn't need a card. The member is using their national ID number as an identification. And also, the ID number will serve, you can use this number also in digital platforms. So it's very easy. There is no username or an email. It's just a number. And that's it for the real product. Wow. Good experience. Alejandro: I would love to understand the digital versus the physical side in terms of the identifier.Alejandro: In my experience, most coalitions do still issue plastic cards. Is that true or you took a digital part?
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Transcript
