A Clinic on All Things Sales with Peter Kazanjy
Village Global Podcast
00:00
Is Early Pricing a Good Idea?
Early on, I think pricing is one of your best levers to drive transactions and to drive customer acquisition in an agile way without requiring engineering resources. So starting with an ROI driven pricing model that doesn't diverge substantially from how your buyer thinks about purchasing. Good messaging starts out at basics, just explaining the thing that you built in the context of the problem that you discovered initially.
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