236 (Sell) Get Ahead of Deal Killers by Asking Buyers the Hard Questions Upfront (Steven Bryerton, ZoomInfo)
30 Minutes to President's Club | No-Nonsense Sales
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Engaging the Buying Committee
This chapter focuses on effective strategies for managing larger buying committees in sales meetings, highlighting the engagement of all participants, particularly the seemingly disengaged. It covers the importance of follow-ups, using data tools, and nurturing relationships with key individuals to improve sales outcomes.
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