Unlocking Economic Value with Generative AI

Ari Kaplan—Global Head of Evangelism at Databricks and a pioneer in sports analytics—explains why businesses fixated on AI often overlook the real advantage: making better decisions with their own data. He shares lessons from his work building analytics teams for Major League Baseball, advising McLaren’s F1 strategy, and helping companies apply AI where it actually works—without falling into hype-driven traps.

SHOW NOTES

• Ari on LinkedIn
• The Data Intelligence Platform For Dummies by Ari and Stephanie Diamond
• Databricks' AI/BI: Intelligent analytics for real-world data
• That time Ari spoke with Travis Kelce  about how Travis and the Kansas City Chiefs use data and analytics!