How to Implement the Jobs to Be Done Framework in Your Company

If there was one thing that somebody would have to get correct ensure a successful process of implementing the jobs to be done framework across their segment or across other team or across their company what would that be? It's often phrased as where do i see people making mistakes and uh there's a couple of areas one is around um the scoping getting the right scope of your jobs to bedone. If you're not formulating things in the right way then you don't get any of the theoretical benefits that we were talking about, he says. He adds: "To actually go out and do it is harder than you think"