Trust Is a Four-Layer Cake: Why We Can’t Avoid Uncomfortable Conversations (with Liane Davey, Author)
This New Way
The Curse of Knowledge
The magic formula is to be both vulnerable and accountable. The best book, if I can recommend a book for folks, there's a book called Made to Stick by Chip and Dan Heath. If you want people to trust you, to trust you at that level of integrity, be vulnerable to them,. admit when you're struggling, tell them something they did that was hard on you or things like that. Be willing to make yourself vulnerable with lots of accountability as a side dish.
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