The TED Interview cover image

Frances Frei's three pillars of leadership

The TED Interview

CHAPTER

The Importance of Being Yourself

Authenticity is not being afraid to be who you are. The lack of authenticity is what makes trust go away. Sometimes I'm so empathetic to your context and I can see exactly what you want to hear. And so it's super tempting to then try to be that person that you want to hearing. But even if it feels good in the moment, it's not going to help anyone in the long run.

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