2min chapter

How I Built This with Guy Raz cover image

HIBT Lab! Too Good To Go: Lucie Basch

How I Built This with Guy Raz

CHAPTER

What Are the Expiry Dates?

We did a huge work on expiry dates because we realized that people didn't necessarily make the difference between a sell-by and a use-by. The problem was that is even if you can still eat the product after the sell-by date, people don't really think about it. And therefore, products are being removed from the shelves, even so they are still good to be eaten and they are still allowed to be sold. We were launching a country every quarter or every second quarter. It was always the same mindset as a country will become profitable between 16 and 24 months, and then it will pay for the next one.

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