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Alex Su (Ironclad): Personal Brand + Community Playbook
BUILD with Blake Bartlett
Cold Calling Is Still Important
The desire for a hard attribution and everything to be perfectly wired up can be a limitation. And so recognizing that there is an element of the dark funnel or an element of dark social, it's pretty clear that it's working. I do think cold calling is still important. My view on it is that when it was pioneered maybe 10 or 15, 20 years ago, it was probably more effective than it is today because everyone uses the SDR model.
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