Business of Home Podcast cover image

Lulu & Georgia founder Sara Sugarman still feels like an underdog

Business of Home Podcast

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Building a Brand That Sets Us Apart

I think it's interesting to see the success that RH has found with the formula that they've created. You know, our age is doing such an incredible job with the stores and creating such an aspirational spaces. But I don't think that's our model. One thing I look at that our competitors are doing that were were not there yet is design services. We're focusing on building a brand that sets us apart.

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