Introduction

Henrik Matzon is the CEO of Lookback, a podcast that talks to experienced and interesting researchers. With us today we have Jing Jing Tan, who is in research leadership at Uber. She was doing some agency work at TWG, which for us Canadians is a very famous agency in Canada. Henrik: I'd like to start with always asking my guest how they got into research because there are a lot of people getting into it all the time.