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2min chapter
How Tecovas’ CMO Uses Product to Unlock New Markets
Ecommerce Playbook: Numbers, Struggles & Growth
The Effectiveness of Advertising in Growth Marketing
This chapter explores the impact of a specific Tecovas advertisement on sales, particularly in work boots, and underscores the importance of growth marketing beyond individual ads. The discussion highlights the role of A-B testing and emphasizes the significance of storytelling, integrity, and thoughtfulness in effective branding.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode