#175 - Navigating the nuances of a hero's journey (Adam Wainwright, Sr. Director of Sales @ Clari )
30 Minutes to President's Club | No-Nonsense Sales
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How to Tee Up a Pain Slide
Adam: The most important part in my experience around the idea of presenting pain is that the first thing you want to avoid is having just pain in a box static list of pains. What you're trying to do is create a narrative around how these pains are interconnected and in many cases compounding, he says. Adam: By the end of the call you know where the strike zone is and if you've done a good job you've also identified two or three places that you can solve a problem for them.
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Transcript
