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Morgan Stanley CMO Alice Milligan Shares How the Brand Balances Legacy and Innovation
The Modern Customer Podcast
The Role of the Chief Customer Officer in Customer Experience
At Citi, the CMO didn't sit in the C-suite or on any of the senior leadership committees. At e-trade, you know, I sat in the C suite and had more direct dialogue with the board. As long as client experience is important, moving the metrics around satisfaction, engagement, loyalty, retention were important.
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