Morgan Stanley CMO Alice Milligan Shares How the Brand Balances Legacy and Innovation
The Modern Customer Podcast
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The Role of the Chief Customer Officer in Customer Experience
At Citi, the CMO didn't sit in the C-suite or on any of the senior leadership committees. At e-trade, you know, I sat in the C suite and had more direct dialogue with the board. As long as client experience is important, moving the metrics around satisfaction, engagement, loyalty, retention were important.
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