7min chapter

Conquête cover image

Créer la meilleure Customer Experience - Anne-Laure Aumaitre (@Accor) - Conquête #45

Conquête

CHAPTER

Optimisation de l'expérience client avec l'IA

Ce chapitre explore l'intégration de l'intelligence artificielle dans les stratégies marketing des entreprises pour améliorer l'expérience client. Les intervenants discutent des défis de personnalisation des messages en tenant compte des différences culturelles et des besoins spécifiques des divers segments de clientèle.

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