4min chapter

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Why are families choosing microschools? Christensen Institute Fellow Thomas Arnett discusses Jobs To Be Done Theory

LiberatED Podcast

CHAPTER

Introduction

This chapter explores the application of 'Jobs To Be Done Theory' in parent decision making for microschools, emphasizing the theory's focus on understanding demand based on life circumstances. It highlights the theory's role in uncovering the motivations behind consumer choices and its specific application in the context of microschooling.

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