My Favourite Failure: Chef who got rave reviews, celeb diners and a bustling business but couldn't sustain it
Secret Leaders
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From Rave Reviews to Financial Difficulties: The Story of a Once Thriving Restaurant
This chapter discusses the initial success of a London restaurant known for its Southeast Asian fusion cuisine, attracting celebrities and enjoying two and a half years of amazing business. However, the aftermath of September 11 attacks led to a decline in business, particularly during lunch, eventually resulting in the restaurant's closure.
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