Mastering Community Engagement

This chapter explores effective strategies for community management, emphasizing the importance of optimizing member engagement and creating sub-communities for deeper connections. It highlights the balance between inviting new members and retaining existing ones, along with the psychological impact of scarcity and exclusivity in fostering participation. Additionally, the discussion covers practical implementation of community features, such as calendars and leaderboards, to enhance user experience and value in both free and paid memberships.