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Interview. Spotify Case Study and Learning from Lululemon's Sentiment Shift with MBI

The Synopsis

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Building a Strong Brand: Consistency and Quality

This chapter explores the critical role of brand consistency and high-quality offerings in shaping consumer perceptions and expectations. It emphasizes the ongoing effort required to build a reputable brand, using Lululemon as a case study to illustrate the impact of brand performance on customer satisfaction and loyalty.

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