17min chapter

The Food Chain cover image

The art of food branding

The Food Chain

CHAPTER

The Art of Food Branding

This chapter explores the creative process behind iconic food branding, focusing on design elements of brands like Tony's Chocolonely and Shake Shack. The speakers discuss the emotional connection between effective logos and consumers, highlighting key branding strategies of major companies such as Coca-Cola and McDonald's. Additionally, they reflect on the challenges designers face when navigating creative control amidst client influences, emphasizing the importance of maintaining brand identity over time.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode