The art of food branding
The Food Chain
The Art of Food Branding
This chapter explores the creative process behind iconic food branding, focusing on design elements of brands like Tony's Chocolonely and Shake Shack. The speakers discuss the emotional connection between effective logos and consumers, highlighting key branding strategies of major companies such as Coca-Cola and McDonald's. Additionally, they reflect on the challenges designers face when navigating creative control amidst client influences, emphasizing the importance of maintaining brand identity over time.
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