The Power of Consistency in Menu Strategy

Dan Reese tells us all about the amazing story of a family making chocolate for over 100 years that decided to get into the milkshake game. Dan moved from a high-level corporate job at Kraft Heinz to bootstrap it with a 4th generation chocolatier and shares the lessons he learned on the way. This is one you won't want to miss.

In this episode, we discuss:

• Dan's shift from a large corporation to a family-owned chocolate business.
• The amazing story of a family business that after 100 years decided to shift their focus and grow a brand.
• The birth and death of the "Jake Shake," may it rest in peace.