2min chapter

How I Built This with Guy Raz cover image

Zappos: Tony Hsieh

How I Built This with Guy Raz

CHAPTER

Building a Sustainable Business From NPR

Guy Raz: In the early 2000s, Zappos was struggling. How did you get to a place where you were able to make it sustainable? Guy Raz: A big turning point was really deciding we wanted to build our brand to be about the very best customer service and customer experience.

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