Cold Outrage - What's the Problem?

A lot of people dreading cold outrage, even the phone or email or, you know, social as well. People are a bit yono hesitant to do cold outrage. Oftentimes they weren't personalizing the email. They weren't targeting the right eir prospects to reach out to in the first place. It shouldn't have taken a global pandemic to change and shift the way that we're thinking about prospecting.