SaaStr 673: How To Boost Your Net Retention Revenue (NRR) to Over 140% with Insider's CEO and CMO
The Official SaaStr Podcast: SaaS | Founders | Investors
00:00
The Importance of Segmentation in Customer Marketing
The first tactic is segmentation. Building a segmented communication plan with your C levels of your customers because at the end of today, they are going to approve your budget. The game changing practice would be is segmenting customers based on their persona, upside potash, tenures, maturity and many other sub attributes. It's creating those scalable, repeatable, and consistent programs that actually bring us the real results.
Transcript
Play full episode
