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#84 James & Per at Conversion Jam 4

UX Podcast

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How to Measure Click Through Rates

We know that non-consciously processes thing can also affect purchase decisions, but we then measure click through rates. So did you see the ad and people say no? Well, the only that says that they didn't process it consciously. The brain didn't tell their eyes to move to the right place. But maybe and probably they actually process itNon-consciously. Yeah. It's worth spending my time here. yeah. That's bad. Then we do this tracking. And usually it's measured the center attention of your eyes. Not in the peripheral vision. We know that if you move 20, 30% out from the focus, we go into the peripheral vision which is what

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