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BDTP. Email Automation Data & Integrations with Colin Nederkoorn

UI Breakfast: UI/UX Design and Product Strategy

CHAPTER

Adding Analytics to Customer Data

Customer dade has been fighting this as aemptaton to add analytics to customer dade, because you've already have data coming in. Sure, it can definitely display some styles based on that. But the purpose of segmentation was to trigger campaigns and target, target your messages to people. It's not to do reporting. And so we really resisted the idea of trying to compete with with analytics by adding like, different, different charts and grasp grafts to the product.

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