Will Will's Playbook on Scaling Up Your Music Business

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I want to make music for people, not just people that like what I like. Will wanted to move beyond the people who already knew him and liked him. In startups, we might call that gaming traction or expanding beyond your early adopters. The key as it turns out was chord progressions. That's the commonality between a hit and not a hit.

What can entrepreneurs learn from a genre-crossing, multi-platinum musician? How to take a big opportunity — and leverage it into something epic. From his earliest days as a founding member of the Black Eyed Peas, will.i.am learned from mentors how to not only identify big opportunities but compound them. From the Super Bowl to the first iTunes commercial; from the founding of Beats and his tech company i.am+ to a song beamed back from Mars, his ability to bring stakeholders together to leverage partnerships and compound possibilities will inspire founders at any stage of scale. Cameo appearance: Jeremy Siegel (urban designer, Bjarke Ingels Group).

Read a transcript of this episode: https://mastersofscale.com/william-make-it-epic/

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