Is There a Challenger Sale?

It's so hard to know differentiators and let's be candid. Most organizations are going to come at you and say this is how you messes against differentiators. Not every sales organization is sophisticated. I call a lot like whenever I have a phone number, I call. But that's how I'm getting a lot of meetings. You know what's funny? Most of those are automated emails from LinkedIn that are coming from marketing. So boo boo on you marketing, right?"