157: John Ruhlin | Ways to Give Gifts That Make a Big Difference
The Jordan Harbinger Show
The Importance of Logos in Gifts
The gift has to be all about the recipient, not the giver. There's an element of identity that goes into the guy where's the Apple shirt. If you're giving things out to people that love Harvard and they graduated from Harvard then yeah, put the Harvard logo on it. And I'm like, put the logo as small as possible. Like the logo will add value, but make it tasteful, make it classy. But in most cases in corporate America, whether you're a startup or whether you’re a big company, your brand does not add value to it.
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