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21. Getting Practical w/ Julia Carter

Practical Prospecting

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How to Narrow Down Your ICP as an SDR

When he was first an SDR, I was more of a cold caller and emailed less. So for me, like originally, they were just kind of going after like marketers who do like paid media. And I was like, this is too broad because it's like, what does that mean? You know, so I kind of tried to make it as specific as possible.

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