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9min chapter
25 Years of (Product-Led) Growth: Actionable B2B Lessons From Leah Tharin
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
Identifying and Catering to Niche Needs
The chapter emphasizes the significance of recognizing and addressing niche needs in product development, using examples such as the evolution of Twitch and the creation of the sandwich for specific purposes. It highlights the importance of understanding user needs through stories about targeting specific audiences with tailored solutions, stressing the value of qualitative customer research for innovation.
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