4min chapter

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People Behind the Product #1: YouTube and the Evolution of the Creator Economy

a16z Live

CHAPTER

What Happened to Imsyens and Then Wake?

We're heading into probably one of the most exciting periods of time in terms of the start up ecosystem that's developing around the creator economy. I think it's very important that the platforms, and as jamie mentiond, i think most creators these days are at least at some level cross platform. To say, music industry, you have labels and you have agents is a really bad description of how emsarely a good thing. They need to be providing service on behalf of the creator. And i don't necesarely tinkering with them - they just need to be clear about what their role is.

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