Is There a Need for a Junior Profile?

I think keeping campaign complexity as low or as simple as possible at the beginning is a good thing. And then you can make it out, we know, divide from there once you see what's working. I think that people over complicate stuff at the beginning, spend a ton of time planning, and it doesn't work at all. It wasn't going to work anyway. So they would have saved themselves two weeks or two months if they had just run one test and realized that it wasn’t going to work.