Amazon's ad business is booming, right? As Jim Op pointed out earlier, but so much more of consumer behavior is shifting where people are going to direct to e-commerce sites. And then the ads that are getting the highest click through and where advertisers are spending more and more money is on e- commerce sites. So Amazon's app is just seems way more resilient than Google, YouTube and meta. Yeah. If you guys want to check out the one medical founder come talk to us, we can link that in the show notes because that was a really great conversation.

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