5min chapter

How I Built This with Guy Raz cover image

Ooni Pizza Ovens: Darina Garland and Kristian Tapaninaho

How I Built This with Guy Raz

CHAPTER

How to Make Pizza in 90 Seconds

UUNI, we knew to pronounce it Uni, but not everyone did. And our e-commerce was growing and we wanted people to be able to search for it easily. So in the first few years, we actually called it an uni outdoor oven. We almost shied away from leading too heavily into that because we were worried that people would be so scared about it. But then we quickly learned that what are we doing? Obviously, let's be confident and own that. The vast majority of our consumers already made pizza home. They didn't need to be told how to do it. What they loved was the more geeky recipe, so sourdough and 36 hour proves

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