How to Resolve the Cultural Barriers

We were losing some customers because of the language issues and other stuff, not local presence. But again, we were very clear that's nice to have for now. Let's focus where we can actually use our existing website,. So we started focusing on Australia. And then after a year or so, we hired a couple of folks in UK. We transferred one guy from India as well. Third one, we thought, okay, after US, UK, India, then it was okay. Let's continue with English. That became a playbook. It worked really well for us. Now it becomes like how I can replicate that for other geographies, maybe a part of the French or to do