In-Game Ads for Console and PC Games - Opportunity or Threat?
Deconstructor of Fun
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How Easy Is It to Make a Deal With a Developer?
Hit player w o n is a free-to-play shooter game. It's being developed by Sanse simo media, which has all the brand contracts. Advertisers want to be benevolent sponsor and help players get deeper into the game. The hardest part is getting developers comfortable with that notion.
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